Do you need a great demo? Read on…

Doing demonstrations of guitar gear has become an interesting niche that I’ve cultivated over the last few years. I really enjoy doing them! And I think it shows. I’ve developed a format and a process for producing them, and my main goal is to always show off the piece of gear and what it can do in the best possible light. I want to give potential customers a real clear picture of what the gear can do, in case they can’t try before they buy! I believe a great demo can be far more powerful and effective than say, a magazine ad. I like to think of the demos as a service to both the manufacturer and the consumer.

The video demos I do generally take me two days to produce. I do all the audio and video recording, engineering and editing myself. To start each video, I usually compose and record an original piece of music that showcases the gear, and get people interested to hear more. I then get into describing features and demonstrating the gear. I try to keep the talking to a minimum- I’ve learned over time that people want to HEAR the gear, not hear me talk and talk some more!

The videos generally end up being from 6-10 minutes in length.I can provide you with an HD video file once the demo is completed, so you can upload it wherever you like, and I usually upload it to my Youtube channel as well. My Youtube channel has, at last count, over 91,000 subscribers, and I’m headed towards 18,000,000 total video views, and generally the demos I upload get at least 4000 views within the first 24 hours. I think the demos are a great way to stir up interest in a piece of gear.

If you have a piece of gear you would like me to demo, please contact me here and we can discuss pricing and options!

Thanks for your interest.


©2024 Pete Thorn

Contact Pete

I'm not around right now. But you can send me an email and I'll get back to you, asap.


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